Trivandrum SEO training

Trivandrum  SEO training

Search Engine Optimization (SEO) is an online marketing technique that helps Search Engines find and rank a particular site higher than others, thus channeling the flow of traffic favorably. To increase the visibility online, in today’s internet driven world, most companies use this method to promote their business’s products and services. Gone are the days where one could advertise and be successful using traditional media. It is important to rank high in the Search Engine Result Page (SERP); it tells people that a particular site is the best, and to be on top of the list one does not necessarily have to be well established or even be the best. Trivandrum SEO training is focused in teaching every aspects of optimization.

There are certain techniques to optimize a webpage and at the Trivandrum SEO training, Schogini systems reveal the secrets to you. SEO is especially helpful for emerging companies, or businesses wanting to expand because the web offers a global platform. On the other hand a site does not have to be commercial based, it can be an individual’s personal website, or non- commercial based group’s website etc. and also can be optimized for a local platform.

Before getting to know deeply the SEO it is important to understand how the Search Engine functions.

Trivandrum SEO training shows how Search Engines functions

Search Engines are text driven and therefore cannot intelligently judge the quality of the content.

The Search Engine explores the web to see its matter known as ‘crawling’ but it is not possible to visit websites on a daily basis to inspect whether a new content has been added or modified, or sites that are ‘protected’.

After crawling is completed, Search Engines determine the words and phrases that portrays the page well, and then allocate them to specific keywords, which is known as indexing. But it is not always possible for the search engines to classify them correctly; this is what calls for SEO, and when high quality training becomes useful; and Trivandrum SEO training guides one in the right direction and teaches all that one needs to know in order to bring the site up the list.

mobile web development

mobile web development

Since there are numerous pages that may contain the same keywords searched for, what the Search Engine does is that it ‘values’ the pages in the index.

This value is determined by different algorithms which are updated from time to time thereby making it necessary to set up SEO campaigns.

Finally the Search Engine ranks the result, which is grading the pages from the highest to the lowest, and most of the time the list is so vast, that it stretches to limitless number of pages.

Now that we know how a Search Engine works, we can move on to SEO and what it’s all about.

The main aim of SEO is to grab as much traffic as possible, through a high page ranking that is, the site must show up as one among the top in the list when searched for. It is an online marketing strategy where the SEO system is to analyze and understand exactly how the search engine works and how people commonly tend to search. ‘Optimizing’ a website may cause some of the content to be edited thus increasing the website’s prominence. Schogini systems provides you with the necessary skill and the confidence that you need to be able to do it all by yourself in our Trivandrum SEO training.

 

Trivandrum SEO training shows how SEO system work

SEO can be categorized into 2 fundamental parts: On page SEO and Off page SEO.

It is important to identify and select the right words or phrases to aim for, in order to get to the ultimate purpose of ranking the page high. Bearing the keywords in mind the crucial way is to rank high is to gain a link from a website that presently has high rank which in turn can instantly shoot up the ranking. This is known as link acquisition, it can either be natural or by means of purchasing the link.

On-Page SEO:

On-Page SEO: Changes that may be made on the website to enhance the page ranking.

1. Title Tags- It is a HTML tag used to describe the header of a Web browser. It plays a vital role in achieving top ranking in search engines as this is one of the yardsticks that search engines use for indexing. Having the keywords appear as the title in the site’s link can increase the click through enormously as users feel that they found exactly what has been searched for.

2. Landing page – After the user clicks on the link, the page which shows up is known as the landing page. It is important to have a ‘good looking’ landing page for this is where the users decide whether or not they need to use the sites help.

3.  Keyword usage – Having the keywords solely as the title tag and header is not just enough but it’s also essential to use it amply in the page as a whole. This is what helps the search engines to categorize. The three main factors to consider about keywords are: (i) Keyword density – the frequency of the keyword appearing, divided by the total number of words in the entire page. (ii) Keyword synonyms – alternate words with similar meaning. (iii) Keyword variation – small changes in grammar and forms.

4. Header and Bold text – The reason for using headers are to break up and divide the text, while bold highlight and emphasis grabbing the user’s attention. The usages of both are quite significant in optimizing because in one glimpse the user must find it appealing. Search engines also use these as fundamental guides to the content of the page.

5. Link design – Links are the route through which search engines travel. The way in which links are frameworked may allure the users to determine the quality of a page and also how many clicks away is the page from the homepage and to other related sites.

 

Off-Page SEO:

Off-Page: Techniques outside the website design to enhance the page ranking.

1. Link building – Links are the backbone of optimization and to achieve diverse number of links to your site is essential. Instead of links that connects to the homepage, getting links to point straight to the content page will persuade the search engines to rank the page high. Getting few links from authoritative site or high ranked sites are far more significant than getting innumerable links from inferior or low ranked sites.

2. Anchor text – There are words that form a link to another page giving relevant or additional information. The more the number sites that are linked to a particular anchor link, the higher the page gets ranked by search engines.

3. Paid links – Almost all the websites give an offer for you to purchase a text link on a monthly basis or a banner placement in a sponsored area. Apart from websites forums and blogs also provide an excellent opportunity to support you link for a fee. These are good ways to get a head start in getting linked.

We at Schogini have unparalleled expertise and abundant experience with SEO training, and thus is proficient to offer you the best. Come join our Trivandrum SEO training.

Game Development Using GameSalad

  • Course Duration: 15 hrs.
  • Course Timings: 1.5 hrs. – 10-week days or 3.5 hrs. – 4 weekend days.
  • Pre-requisites: Basic Programming Knowledge in flow of game
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.
  • Course Fee: INR 10,000

IOS Game Development Using Cocos2D

  • Course Duration: 20 hrs.
  • Course Timings: 1.5 hrs. – 20-week days or 6 hrs. – 5 weekend days.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.
  • Course Fee: INR 40,000

Native IOS Application Development

  • Course Duration: 30 hrs.
  • Course Timings: 1.5 hrs. – 20-week days or 6 hrs. – 5 weekend days.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.
  • Course Fee: INR 40,000.

Android Game Development Using Cocos2D

  • Course Duration: 40 hrs.
  • Course Timings: 2 hrs. – 20-week days or 8 hrs. – 5 weekend days.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.
  • Course Fee: INR 15,000.

 

Native Android Application Development

  • Course Duration:  120 hrs.
  • Course Timings: 2 hrs. – 60-week days or 8 hrs. – 15 weekend days.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support
  • Course Fee: INR 40,000

 

COMBO 1 :
IOS Native Application Development + IOS Game Development Using Cocos2D Training

 

  • Course Duration:  60 Hrs.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.

INR 70,000 ONLY

COMBO 2 :
IOS Native Application Development + IOS Game Development Using Cocos2D + Game Development Using GameSalad Training

  • Course Duration:  75 Hrs.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.

INR 75,000 ONLY

 

COMBO 3 :
Android Native Application Development + Android Game Development Using Cocos2D Training

  • Course Duration:  160 Hrs.
  • Pre-requisites: Basic Programming Knowledge is recommended.
  • Certification: Certificate of Attendance from Schogini.
  • Support: 3 month email support.

INR 50,000 ONLY

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