Archive for 'Target Audience'

The Four Important Steps in iPhone app marketing

Monday, June 13th, 2011 at 9:13 am  
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The four important steps in i-Phone / i-Pad marketing are:

  1. Develop a Solid Marketing Message.  Every activity ie., from your icon to description, contributes to your overall marketing activities. Make Your App’s Icon Jump. Name should be short, simple and descriptive. Description must be short, to the point on the App store and your product website. Make sure your app conveys the unique message in a split second, so that, your app can stand against your competitor’s app.
  2. Deliver Your Message to the Right Audience:-  For maximum exposure and effectiveness, you should convey your unique message to the right audience. There are many ways to create demand for your app among the right audience, such as press releases, blogs, reviews, banner ads, and much more. Make your customer believe that they can’t live with out your app. This will help to convert app store peepers in to paying customers.
  3. Price Your i-Phone/i-Pad App Right:- You need to set your price carefully. Before setting your price, you should review your competitor’s apps and its price. If you are pricing higher than their apps, make sure that your app should contain more features than theirs. You can always price high for utility apps. Also you should calculate your break even download.
  4. Implement a marketing plan and launch your app:- Create effective marketing campaign for your apps. Always create a plan prior to the development of your apps. The marketing plan is your guide for how to position, price and sell your app against a host of competitors. Your plan should include a definition of your target audience, a list of key competitors, a plan for releasing your app, and a calendar of marketing campaigns.

Marketing is not a single event but a series of events that persuade the buyer to take a look at your app and then buy it.

What Makes a Winning iPhone/ iPad App?

Sunday, June 12th, 2011 at 10:16 pm  
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A winning app requires some real planning and thinking.  While there is no single formula for creating a blockbuster app, winning apps must be sufficiently unique, and you must be able to create a message that will generate huge interest. Getting a completely unique idea for an app is fairly difficult although not impossible. When you don’t have an original idea, it is possible to build an app that improves on what is already out there. For this you need to download some of the existing apps and list down its features. Also list down, what they lack. Then you can decide what features you can add that will make your app a whole lot better.

Another important thing is before developing an app, you need to target your audience. Your target audience knows what they want and what they are searching for, and you must know what that is before you can deliver what they want.

Winning apps require frequent feature updates. If you don’t keep the app updated, your audience will lose interest in your app and will quit using your app and coming to your product website. You must look at your app as a dynamic product. Your app should be developed in such a way that you can easily add enhancements and updates. Each time you make an update and the app goes through the App Store approval process, your app will see renewed sales momentum. Each update also helps you address customer comments/suggestions/complaints and keeps your relationship with your customers intact. Use the updates as an opportunity to broadcast your message to your existing audience and to new buyers.

Tie your app in to trend and news. These are some trend ideas to help you get your thought process moving: Going green, Eating healthy, National Integration, fashion, education, home decor & Design.

Tie your app in to into Seasons and Holidays. Develop  seasonal apps which will have a good  sales during that particular season / festival and after wards, the sales may drop. One strategy is to create multiple apps for different holidays so you are focusing on selling apps all year long. Seasonal apps can do better because a season can last for a number of months.

Marketing is not a single event but a series of events that persuade the buyer to take a look at your app and then buy it. Rather than looking at doing a single press release, look for opportunities to make multiple announcements to keep your app in front of your market.