Archive for 'Press Release'

Latest press release on prlog.org

Thursday, June 16th, 2011 at 11:39 am  
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Please check out our first press release on prlog.org for The Art Book app.

http://www.prlog.org/11543996-schogini-announces-interactive-creative-the-art-book-iphoneipad-mobile-app-for-kids-in-app-store.html

The good thing is I’m adding links to Schogini website and apps pages from the press release for SEO.

Ideas that will help you to compete against free apps

Friday, June 10th, 2011 at 11:58 pm  
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  • Make sure your app’s icon is catchy and colorful. Icons without a lot of sizzle will be scanned over and ignored during a search on the App Store.
  • Make sure that your app appears in the top listings of search engine results if possible.
  • Use SEO (Search Engine Optimization) techniques to make sure your website will rank higher than those of competing free applications. This takes time to achieve this ranking, and you must have a website that showcases your app extremely well utilizing key phrases and keywords for maximum effect.
  • One of the other keys to high search rankings is to get many other sites to link to your site.Establish a relationship with other sites that are complementary to yours and exchange links on each other’s site.
  • A carefully placed article about your app or a press release announcing your app will help bloggers and other sites to link to your website, thus raising your website in search engine rankings.
  • Make Your App Better with greater functionality, better graphics, and more features than a free app.  Make sure that your  app is more robust and feature rich, but without compromising these of use or functionality. Include features and functions that are not available in the freeware competitors, and then use these features to promote your product.
  • Make Your App More Intuitive and should not require advanced instruction for the primary functions. Your buyer should be able to operate the basic features of the program immediately after installing it and without needing to refer to any documentation to figure out how to get started.
  • Consider developing a video on your website to guide the user through the primary features, as well as the more complex ones.
  • Provide Better Graphics – Initial impressions matter. Use professionally designed graphics, attractive color combinations, and a modern User Interface (UI) to distinguish your applicationrom any freeware alternatives. Yes, you are going to spend some money here, but it is worth the expense if you want a successful app. If you are writing a game app, it is a necessity to have catchy graphics.
  • Create documentation and tutorials to assist your users in how to use your iPhone and iPad app. You can post this documentation on your product website designed to help market this app. This documentation does not need to be lengthy at all. Just having it provides a value add.
  • Your product website should have an email form they can fill out or a contact email address to give them technical support.
  • Distinguish your apps and your brand by providing fast responses to any customer complaints or bugs that your user community has identified.
  • Invest some energy into providing superior customer service for any technical issues brought to your attention.
  • Respond immediately to negative comments, so they know that you’re acknowledging and addressing the problem.
  • Recruit and encourage “fans” of your iPhone/ iPad app to promote your products for you. Reward customers who faithfully endorse your application by providing free upgrades or other perks such as giving them an advanced copy of a soon-to- be-released update to your app.
  • Some developers offer prizes for the most referrals received from a particular buyer of your app. This requires some registration capabilities on your site. For example, you can have a button that says, “Refer a Friend” allowing a user of your iPhone/iPad app to send a message to a friend. You can track the referrals and give away a prize at the end of the month.