By the increased use of social networks and emailing, the capabilities of smartphones are convincing more and more consumers to switch from a simple mobile phone to a more sophisticated device.In the end of 2010, 23% of mobile consumers have a smartphone, up from just 16% of 2009 !.
The fiercest competitors of smart phones are Apple, with its iconic iPhone, and Google, with its fast-growing Android operating system.

Both Android and iPhone users are urban biased.
Android users show a 54/46 gender split compared to iPhone’s 55/45.

Android users tend to be slightly younger than iPhone users. ie, 55% of Android users are under the age of 34 ,while just 47% of iPhone users fall within the same demographic. As is usually the case, age is also a prime determinant of income and education, with Android users slightly less wealthy and less educated.

80% of iPhone users want their next device to run iPhone OS while 70% of Android users want another Android device. But for other major smartphone players: only 47% of Blackberry users want another Blackberry while only 34% of Windows Mobile users want another Windows Mobile device.

Among Android and iPhone users who would like to switch operating systems, the rate at which Android users would like to try iPhone is twice as high as that of iPhone users who would try Android.

usage profiles for Android and iPhone are more like each other compare to rest of the smartphone market. Generally, iPhone customers are more likely to have downloaded a game or played online, but Android users appear to be using their phones for a wide range of activities as well. Android users were more likely to engage in file-transfer activities like downloading ringtones, pictures, wallpaper and uploads.