Gartner, a market research firm, has forecasted that Android will grab nearly 50% of smartphone market. Google’s Android Base phones have reportedly increased the market share of the smartphones in 2011. Samsung and HTC have clocked higher sales with Android platform that improved their compatibility and dominate the smartphone market.
According to Gartner, there were over 296 million smartphones shipped last year out of which Android secured a 22.7% share. The smartphone shipments worldwide is expected to reach 468 million units, which will help Android to grab 38.5% market share by the end of the year, followed by Apple’s iOS at 19.4%, and Symbian at 19.2% . In 2012, more than 630 million smartphones will be shipped and Android will secure 49.2% share of the market, displacing iOS, with 18.9% share. BlackBerry OS will own 12.6% share of the smartphone market, nabbing the third place. Pushing the forecast further to 2015, a whopping 1.1 billion smartphones will be shipped out of which Android will snare 48.8% market share followed by Microsoft’s Windows Phone with 19.5% and iOS at 17.2%.
Gartner expects that Android will cut the prices of smartphones considerably that by 2015, 67% of all open OS devices will have an average selling price of $300 or below
Gartner also predicted that Android’s tablet is projected to grab 38.6% of the market by 2015 with a projected 113.5 million units sold.
By the increased use of social networks and emailing, the capabilities of smartphones are convincing more and more consumers to switch from a simple mobile phone to a more sophisticated device.In the end of 2010, 23% of mobile consumers have a smartphone, up from just 16% of 2009 !.
The fiercest competitors of smart phones are Apple, with its iconic iPhone, and Google, with its fast-growing Android operating system.
Both Android and iPhone users are urban biased.
Android users show a 54/46 gender split compared to iPhone’s 55/45.
Android users tend to be slightly younger than iPhone users. ie, 55% of Android users are under the age of 34 ,while just 47% of iPhone users fall within the same demographic. As is usually the case, age is also a prime determinant of income and education, with Android users slightly less wealthy and less educated.
80% of iPhone users want their next device to run iPhone OS while 70% of Android users want another Android device. But for other major smartphone players: only 47% of Blackberry users want another Blackberry while only 34% of Windows Mobile users want another Windows Mobile device.
Among Android and iPhone users who would like to switch operating systems, the rate at which Android users would like to try iPhone is twice as high as that of iPhone users who would try Android.
usage profiles for Android and iPhone are more like each other compare to rest of the smartphone market. Generally, iPhone customers are more likely to have downloaded a game or played online, but Android users appear to be using their phones for a wide range of activities as well. Android users were more likely to engage in file-transfer activities like downloading ringtones, pictures, wallpaper and uploads.
Canadian e-reading service provider, Kobo, may find success riding on the back of the BlackBerry PlayBook and other tablet computers even as it continues to expand its own line up of e-readers. It will come preloaded on the BlackBerry PlayBook, and enter into the growing tablet computer market. It will also be pre-installed on Samsung’s new tablet, the Galaxy Tab.
With powerful processors and better connectivity, the next mobile phone wars won’t be fought just on the phone brands but also the operating systems — read Apple’s iOS vs Android vs Symbian vs Bada OS vs Blackberry OS vs Windows Mobile — that they run on and the applications (apps) that are available.