With powerful processors and better connectivity, the next mobile phone wars won’t be fought just on the phone brands but also the operating systems — read Apple’s iOS vs Android vs Symbian vs Bada OS vs Blackberry OS vs Windows Mobile — that they run on and the applications (apps) that are available.
It isn’t going to matter if you are a Sony, a Nokia, an iPhone or a Samsung faithful. What’s going to matter soon is if you are an Android, a Symbian, a Bada OS or an iOS devotee. Because the action has moved from what innovations your handset manufacturers had for you to how much the operating systems on your phone, and more specifically the applications (free and paid), are able to do for you. The apps war has well and truly begun on mobile platforms, and though it took a long time to warm up to this — mind you, smart phones have had these apps for several years now — the real explosion has been in the last couple of years with mobile apps developers world over bombarding the various apps stores for various mobile devices with their creations. What makes this war a real war and not so much a phoney war, as you would say the web browsers war, is the fact that people are willing to pay money for mobile apps. Yeah, you read that right, hard cash … finally, something that’s digital and earns money. And apps no longer mean only business solutions that the men in black suits and ties use, much like the self-mocking new advertisement of Blackberry by Vodaphone. There are apps these days for everyone, ranging from games to health monitoring apps to the exciting new world of augmented reality. Also smart phones are cheaper than ever before. You can get an Android-powered touchscreen mobile from Rs. 12k upwards or a mobile running Symbian for even lesser. Till a couple of years ago, smart phones cost north of Rs. 30k.
Though smart phones for long referred to huge, even clunky designs, during the heyday of the early Palm, Blackberry and O2 mobile handsets, like every other domain, the game changer was the Apple’s iPhone. It made smart mobiles appear cool. You were no longer a geek holding a smart phone, solving the world’s problems or your own. You were having fun. Since the advent of the iPhone, other companies have followed suit with sleeker, cooler devices that have had the developer community buzzing with work on apps. The new generation handsets also have additional features such as in-built GPS, better precision cameras and accelerometers that have been used by developers.
Take for example, a very innovative “Instant Heart Rate calculator” app for Android mobile phones developed byModula Software. All it requires the user to do is place his finger on the mobile camera. It measures the oxygen saturation changes in the blood, as reflected through the photographs of the skin of the finger placed on the camera. The Layar augmented reality app uses the GPS coordinates that your mobile phone feeds through the network to notify you, among various other things, the nearest ATM machines or restaurants.
Tagged with: Blackberry • Devotee • Fact That People • Handset Manufacturers • Heyday • Innovations • iPhone • Men In Black • Mobile Devices • Mobile Handsets • Mobile Platforms • Phone Brands • Phoney War • Real War • Smart Phones • Touchscreen • Upwards • Vodaphone • Web Browsers
Filed under: News and Events
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