A temporary price drop can breathe new life into the sales of your apps. Temporary price drops can create traffic to your site. But you have to carefully plan your price drop and publicize it through your product web site.
Make sure that you do the following three steps when planning your temporary price drop:-
- Clearly state the promotion on your site and on the App Store.
- Include a time frame (offer lasts till XX date).
- Provide a clear “call to action” (“Buy Today to Receive Your App Discount!”).
You can do a temporary price drop during a particular festival or once in three months, depending on th e type of app you are selling. But don’t do too frequently, then the buyers will simply wait for the next “sale” to buy the app.
Tagged with: Attempt • Customer Products • E Type • Free To Sell • Game Developers • iPhone • IPhone Apps • Many Games • Momentum • Nbsp • Next Sale • Popularity • Product Web • Repeat Sales • Three Months • Three Steps • Time Frame • Traffic
Filed under: Marketing
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