1. Know your keywords: Every blogger knows the importance of keywords when it comes to their site, but many overlook them when it comes to sharing in Pinterest. The very same keywords you use in your blog meta-tags can help new readers find you on Pinterest.
Use your keywords in every pin and pin board description and the “About” section of your profile to ensure your profile gets searched more often.
2. Make your blog Pinworthy: The first followers you’ll get on Pinterest will be your regular blog readers, so make it easy for them to share your content on their boards.
Add a “Follow Me” button to your main menu bar or your “About Me” page to show your readers that you’re on Pinterest.
Use a “Pin It” button on each post to make sharing your latest content simple. Many platforms, like WordPress, offer you the ability to embed the pin it button in each post alongside your other social sharing buttons. If not, you can generate your own “Pin It Button” on Pinterest’s help page.
3. Join the community: Community is powerful on any social network, but especially more when bloggers team up. Form a group of 3-5 likeminded bloggers who all write in the same niche to share your followers and readers.
Your blogs don’t all have to be on the same topic, but should appeal to the same readers. For example, 4 bloggers who all write about general fashion could team up, but so could a blogger who writes about shoes, a jewelry blogger and a style blogger.
Once you’ve found your group, start a communal pin board to share. To share a board, click its “Edit” button and type the emails or Pinterest user names of those you want to share your board. Once you’ve each added a few images, share your team board with your Twitter and Facebook followers and newsletter readers.
4. Pin with a purpose: Ensure each image you pin can be logically linked back to your blog. This is easiest with blog images, because they’ll automatically link back to the image’s location (in the case your post).
Look for ways to get creative by sharing your knowledge through tutorials, DIY how-to’s and teachable blog posts. Strive to share content (and images) your followers want to share on their own boards.
5. Pin videos: This summer Pinterest enabled users to share videos as well as images. Because most pinners still share only image pins, sharing video will help you stand out of the crowd.
You can share videos you love, useful tip videos, or make your own videos to drum up interest. Try shooting a weekly video re cap of you blog to remind readers who’ve fallen behind of post they don’t want to miss, or start a Q&A video series in which your readers can ask questions about your blog topic.
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