How to Optimize Images for Better Search Engine Rankings

Name Your Images Descriptively and in Plain English
Creating descriptive, keyword-rich file names is absolutely crucial for image optimization. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names

Let’s use this image as an example:

suzuki stringray 2013 red

You could use the generic name that your camera gave to the image such as DCMIMAGE10.jpg. However, it would be much better to name the file: 2013-Suzuki-Stingray-Red.jpg

Optimize Your Alt Tags Intelligently
The alt attribute also adds SEO value to your website. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images.
<img src = “2013-Suzuki-Stingray-Red.jpg” alt = “2013 Suzuki Stingray red”>
Describe your images in plain English, just like you do for image file names. If you sell products that have model number or serial numbers, use them in your alt tag.

Reduce the File Sizes of Your Images
Consider this:
1. Most consumers wait about 3 seconds for a website to load on a desktop or laptop.
2….and about 5 seconds on their mobile device.
3. Amazon found that if their pages slow down by 1 second, they lose $1.6 billion a year.
4. Google uses page load time as a factor in their ranking algorithm.

So What Do You Do?
Decrease the size of the image files on your webpage and increase page load speed.
One way you can reduce image file size is by using the “Save for Web” command in Adobe Photoshop.

Know Which Image File Type to Use for the Right Situations
There are three common file types that are used to post images. These are JPEG, GIF, and PNG.
For most ecommerce situations – JPEGs will be your best bet. They provide the best quality and the smallest file size.
Never use GIFs for large product images. The file size will be very large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images.
PNGs can be a good alternative to both JPEGs and GIFS. If you are only able to get product photos in PNG format, try using PNG-8 over PNG-24. PNGs excel at simple decorative images because of their extremely small file size.

Use Image Site Maps
If your site uses JavaScript galleries, image pop-ups or other “flashy” ways to improve the overall shopping experience – Google image site maps will help you get your images noticed by Google.
Web crawlers can’t crawl images that are not called out in the webpage source code. So in order to let them know about these images, you must list their location in an image site map.

3 Essential Tips for Creating Your Facebook Business Page

Here are some tips for setting up your Facebook Page if you’re just getting started with your social media marketing campaign on Facebook.

1. Customize Your Page URL

Customizing your Facebook Page URL is essential for SEO in both Google and Facebook. Here are some quick steps to changing your Facebook Page URL, which can only be done once your Page has 25 or more fans.

a. Go into your “Page Settings,” click on “Edit Page” and then select “Update Public Info.”.

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b. Click on “Basic Information” in the left column, and below “Username,” click on “Change Username.”.

c. Enter your desired vanity URL. Then click on “Check Availability” to make sure it hasn’t already been taken.

d. If it is available, a box like this will appear– click on “Confirm” to finalize your URL change. Congrats!

2. Choose a Thumbnail and Cover Image That Reflects Your Brand.

Consumers are constantly being inundated with stimuli, so it’s crucial that your brand stands out from the masses. Choosing the thumbnail and cover images for your brand’s Facebook Page is extremely important, as you want them both to quickly convey your product or service, with a bit of personality. If you create something homemade, whether it’s soap or chocolate, show the product in your thumbnail image, and set your cover photo with an image that shows where you make the product– or even who makes it, which will put a face to the brand. Dimensions of the photo are 851 px by 315 px.

You want people to instantly recognize your brand and know what you offer– without having to search for it.

3. Ask People to “Like” Your Page in Marketing Materials.

This is a really simple way to gain some traction for your Facebook Page. They should include a business card or pamphlet that has its Facebook URL along with every product they send out.

Customizing your Facebook Page URL is essential for SEO in both Google and Facebook. Here are some quick steps to changing your Facebook Page URL, which can only be done once your Page has 25 or more fans.

Choosing the thumbnail and cover images for your brand’s Facebook Page is extremely important, as you want them both to quickly convey your product or service, with a bit of personality. This is a really simple way to gain some traction for your Facebook Page. They should include a business card or pamphlet that has its Facebook URL along with every product they send out.

How to Turn Text into Pinterest Images ?

Turn Text into Pinterest Images
Every now and then, you’ll run an awesome quote that will look great on your many Pinterest boards.

1. Go to PinaQuote.com and make sure your Bookmarks bar is displayed in your Web browser.
2. Drag the Pin A Quote button to the Bookmarks bar and find a potent quotable and click the Pin A Quote button.
3. Fill out the Who Said It field and hit the Post button. You’ll be returned to Pina- Quote.com, where your quote has been turned into a Pinterest-worthy image.
4. Click the Pin It button to pin the image to Pinterest.
5. Select which board you want to pin, fill out the description and press the Pin It button.

How to Block People from Pinning Your Website Content ?

To Block People from Pinning Your Website Content,

1 .Click on Help in the About drop-down menu on Pinterest.
2. Scroll down to the “Linking to your blog or website” header.
3. Select the “What if I don’t want images from my site to be pinned?” option.
4. Copy the code and paste it into your website’s code. Now if a user attempts to copy your images, they’ll see the following message: “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”

Using Aweber Params Shortcode – Schogini Plugin in WordPress

The use of Aweber Params Shortcode by Schogini in wordpress is simple. This plugin is used to get the user details like name or email from the Aweber signup form and use it inside your redirection pages. This can be accomplished by using short codes.

 

The short code which will embed the name parameter is . If you want to embed the email parameter, then you have to use the short code, .

 

Also you have to add the redirection page URLs (where you want to embed the shortcode) in the Aweber Params settings section. Here you have the option to add at least 5 URLs. While adding the URL’s you have to make sure that you are adding the page url with out the domain name as its part. e.g. : confirmation-page/ , if your URL is http://www.domain.com/confirmation-page/)

 

You have to make sure that you use these short codes in the text mode and not visual mode of the wordpress page or post.

That’s it. You will find the plugin here : http://wordpress.org/extend/plugins/aweber-params-shortcode/

5 Tips on Using Pinterest Marketing to Drive Traffic to Your Blog

1. Know your keywords: Every blogger knows the importance of keywords when it comes to their site, but many overlook them when it comes to sharing in Pinterest. The very same keywords you use in your blog meta-tags can help new readers find you on Pinterest.

Use your keywords in every pin and pin board description and the “About” section of your profile to ensure your profile gets searched more often.

2. Make your blog Pinworthy: The first followers you’ll get on Pinterest will be your regular blog readers, so make it easy for them to share your content on their boards.

Add a “Follow Me” button to your main menu bar or your “About Me” page to show your readers that you’re on Pinterest.

Use a “Pin It” button on each post to make sharing your latest content simple. Many platforms, like WordPress, offer you the ability to embed the pin it button in each post alongside your other social sharing buttons. If not, you can generate your own “Pin It Button” on Pinterest’s help page.

3. Join the community: Community is powerful on any social network, but especially more when bloggers team up. Form a group of 3-5 likeminded bloggers who all write in the same niche to share your followers and readers.

Your blogs don’t all have to be on the same topic, but should appeal to the same readers. For example, 4 bloggers who all write about general fashion could team up, but so could a blogger who writes about shoes, a jewelry blogger and a style blogger.

Once you’ve found your group, start a communal pin board to share. To share a board, click its “Edit” button and type the emails or Pinterest user names of those you want to share your board. Once you’ve each added a few images, share your team board with your Twitter and Facebook followers and newsletter readers.

4. Pin with a purpose: Ensure each image you pin can be logically linked back to your blog. This is easiest with blog images, because they’ll automatically link back to the image’s location (in the case your post).

Look for ways to get creative by sharing your knowledge through tutorials, DIY how-to’s and teachable blog posts. Strive to share content (and images) your followers want to share on their own boards.

5. Pin videos: This summer Pinterest enabled users to share videos as well as images. Because most pinners still share only image pins, sharing video will help you stand out of the crowd.

You can share videos you love, useful tip videos, or make your own videos to drum up interest. Try shooting a weekly video re cap of you blog to remind readers who’ve fallen behind of post they don’t want to miss, or start a Q&A video series in which your readers can ask questions about your blog topic.

Courtesy – http://bit.ly/XIwS0P

10 Tips for Marketing on Pinterest

10 Tips for Marketing on Pinterest

As with all marketing you need to start with a plan to win and Pinterest is no different.
1. Plan for Pinning Success
When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.

2. Remember Copyright
I was attending an online retailer conference recently and ShopNBC pointed out that it is important to ensure that you are not pinning images that have copyright. Also remember to attribute your source.

3. Pin Straegically
The mantra is Pin, Repin and follow. Build up a loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.

4. Be a Social Pinner
Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.

5. Produce Pinnable Content
The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.

6. Create and Curate
Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.

7. Be a Creative Pinner
A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.

8. Keep Search Engines in Mind
Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and images. Infographics work very well on Pinterest.

9. Don’t Forget your Tools
The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.

10. Monitor and Measure your Traffic
This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.

Courtesy – http://bit.ly/RUOQvC

Tips to Optimize your Pins in Pinterest

Tips to Optimize your Pins in Pinterest

1. Review all links to your unique content including blog posts, guides and e-books to ensure the link is included in your description you provide ooze nothing but supreme quality content.

2. Create keyword rich titles for your boards without being spammy. The name should clearly represent the content found within that board and give anyone researching that keyword a quick way to know whether your content is relevant to their search.

3. Optimize the title of your image before uploading to Pinterest. This means including your keyword(s) within the title, such as “social media business tips.”

Some Basic Tips on How to Use Pinterest for marketing purposes

There are several ways to strategically use Pinterest for marketing purposes. Below are a few examples to get you started:

1. Pin images that represent your brand or business. As you build a following, you are creating a loyal tribe that will re-pin your images, thereby extending your reach to their fans and followers.

2. Follow people or businesses that offer similar services and re-pin any information that your niche would find valuable. This strategy relies on the law of reciprocity and is a strategic way to build meaningful relationships with industry peers.

3. Edit your pin and add your Facebook business page, Twitter or website url to ensure anyone re-pinning your content is able to find and connect with you online.

Factors For Creating Value Proposition of a Product or Service

There are three factors which make up the value proposition of your product or Service:

1. Production cost: How much it will cost you to develop and produce the product or service?

2. Customer utility: What amount can you use to represent the degree to which customer will value the product or service?

3. Price: How much will the customer be willing to pay for your product or service?

The lower your production costs and the higher the customer utility, the better the value proposition will be.