Schogini

Schogini Systems releases Pre School 1.0, their new educational app for iPhone, iPad, and iPod touch. Pre School fun Pack takes children into a magical world of exploration. Children learn sequencing, colors, shapes, pattern matching, problem solving and thinking skills in an exciting way. Pre School offers kids an array of exciting games and activities like popping balloons, making a rainbow.

Enhance your thinking ability! With Unlimited Combinations, you never play the same game again!

Crazy Circuits is an electrifying game to stimulate and challenge the brain for all ages. Enjoy connecting bulbs together to make them glow. Put your problem solving speed to test with four levels of difficulty.This innovative and thrilling circuit game is sure to delight you. Download it today to sharpen your thinking skills.

Make the right connections!!
Circuits are 2×2, 3×3, 4×4 or 5×5 matrices of bulbs based on the level of difficulty ranging from Easy to Expert level. Each bulb comes with a number that indicates the number of connections that it needs from adjacent bulbs to glow. When you have made the connections, simply check whether you made the right connections and get a score based on how fast you solved it. You will enjoy a demo of how it works from within the app. The app allows you to delete, undo, redo or verify connections. There is also an option for skipping the current grid and starting a new game. Quickly make your connections and check if you are able to brighten up your screen!

Features:
- four levels of difficulty makes it suitable for all age groups
- auto mode to see the connections in action
- demo and help
- game center to track scores
- connection verification and bonus
- achievement meter indication

This stimulating brain training game hones skills including,
- intelligence
- memory
- attention
- focus
- speed
- problem solving
- spatial reasoning
- reaction time
- math, physics and science concepts

Check out Crazy Circuit iPhone/iPad game app at <a href=”http://itunes.apple.com/us/app/crazy-circuits/id440458377?ls=1&mt=8#”>iTunes store</a> by Schogini Systems in the Games category. You will also like other mobile apps from Schogini at http://schogini.in/mobile-apps.

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. But before you begin app promotion review, You should have clear answers to the following questions:-

• What is your reason for the promotion?
• Who is the target of your promotional campaign?
• What is your promotion budget?
• How will you measure the success of your app promotion?
• What type of promotion do you think will work best for your app?
• Is your promotion in compliance with State and Federal laws?

Promotional marketing incentives must comply with the law. For instance, the Federal Trade Commission states “when a “free” offer is tied to the purchase of another product, the price of the purchased product should not be increased from its regular price.”

Promotional marketing is a technique that includes various incentives to buy such as:

1. Contests - Contests offer an attractive marketing vehicle for small business to acquire new clients and create awareness. Everyone enjoys winning a contest, even though it doesn’t happen too often for most of us. Run your contest  for a few months to give it some time to attract attention and help your app sales to grow. This type of contest could have a first-, second-, and third-place winners.
2. Periodic giveaways—You can also create an ongoing promotion where you select certain entries of your app being used in creative situations. Buyers can go to your website and enter their names and email addresses with a description of how your app has helped them. You featurethe best write-ups on your product home page each week. If the buyer’s review is selected, you can send him  a discount coupon or some other small gift.
3. Discount —Half-off sales or a third off or a quarter off, attract buyers’ attention and help spur sales of your app. You can either put the verbiage on your App Store text announcing the sale, or you can post a temporary app icon with the sale announcement. The announcement can go for a few days or a few weeks, depending on the sales results.  If sales do not improve fairly quickly, you can set the price back to where it was before the promotion and look to other ideas.

A temporary price drop can breathe new life into the sales of your apps. Temporary   price   drops can create traffic to your site. But you have to carefully plan your price drop and publicize it through your product web site.

Make sure that you do the following three steps when planning your temporary price drop:-

• Clearly state the promotion on your site and on the App Store.
• Include a time frame (offer lasts till XX date).
• Provide a clear “call to action” (“Buy Today to Receive Your App Discount!”).

You   can   do   a   temporary   price   drop   during  a particular festival or once in three months,   depending   on   th e   type   of app you are selling.  But don’t do too frequently, then the   buyers will  simply wait for the next “sale” to  buy the app.

The four important steps in i-Phone / i-Pad marketing are:

1. Develop a Solid Marketing Message.  Every activity ie., from your icon to description, contributes to your overall marketing activities. Make Your App’s Icon Jump. Name should be short, simple and descriptive. Description must be short, to the point on the App store and your product website. Make sure your app conveys the unique message in a split second, so that, your app can stand against your competitor’s app.
2. Deliver Your Message to the Right Audience:-  For maximum exposure and effectiveness, you should convey your unique message to the right audience. There are many ways to create demand for your app among the right audience, such as press releases, blogs, reviews, banner ads, and much more. Make your customer believe that they can’t live with out your app. This will help to convert app store peepers in to paying customers.
3. Price Your i-Phone/i-Pad App Right:- You need to set your price carefully. Before setting your price, you should review your competitor’s apps and its price. If you are pricing higher than their apps, make sure that your app should contain more features than theirs. You can always price high for utility apps. Also you should calculate your break even download.
4. Implement a marketing plan and launch your app:- Create effective marketing campaign for your apps. Always create a plan prior to the development of your apps. The marketing plan is your guide for how to position, price and sell your app against a host of competitors. Your plan should include a definition of your target audience, a list of key competitors, a plan for releasing your app, and a calendar of marketing campaigns.

Marketing is not a single event but a series of events that persuade the buyer to take a look at your app and then buy it.

The right price for your iPhone/iPad app is where your profits are maximized. Thus, the highest price you can charge without reducing your pool of customers is your goal.  Knowing the exact price to charge is difficult, but you can get fairly close to the right price based on how steady your sales are and customer feedback via the reviews and comments they make. You need to consider a number of factors when pricing your iPhone/iPad app.
• How much do your competitors charge for a similar app?
• What are the differences between your app and someone else’s?
• How does your app rate against the competition?
• How do you define your app and its market?
• How does your app compare to free apps?

Once you find answers to above questions, then you have to calculate the  actual development costs or time involved for your iPhone/iPad app. Suppose the cost of development of an app comes to $2000.  Apple takes 30%.  So the total cost comes to $2,600.  If you are pricing your app at $0.99,  it takes 2,626 downloads to make it break even.  The best approach is to experiment at a price point that makes sense for your app based on your research, breakeven analysis, and type of application.

You think customers will expect you to charge only $0.99 for your app. This is absolutely wrong.  If you truly offer unique functionality for your product you can certainly charge more for your app as a starting point.  If you are pricing at $0.99, how can you give discount from there? If you are confident that your app is unique and has qualities and features that no similar app provides, price it higher and measure the results. If over a few weeks your sales start to drop off, you can carefully begin to reduce the price and measure the results.

You can always lower your price, but it’s harder to raise it. So do not immediately set your price at $0.99 unless you are confident that all competing apps are priced in the same range.

A winning app requires some real planning and thinking.  While there is no single formula for creating a blockbuster app, winning apps must be sufficiently unique, and you must be able to create a message that will generate huge interest. Getting a completely unique idea for an app is fairly difficult although not impossible. When you don’t have an original idea, it is possible to build an app that improves on what is already out there. For this you need to download some of the existing apps and list down its features. Also list down, what they lack. Then you can decide what features you can add that will make your app a whole lot better.

Another important thing is before developing an app, you need to target your audience. Your target audience knows what they want and what they are searching for, and you must know what that is before you can deliver what they want.

Winning apps require frequent feature updates. If you don’t keep the app updated, your audience will lose interest in your app and will quit using your app and coming to your product website. You must look at your app as a dynamic product. Your app should be developed in such a way that you can easily add enhancements and updates. Each time you make an update and the app goes through the App Store approval process, your app will see renewed sales momentum. Each update also helps you address customer comments/suggestions/complaints and keeps your relationship with your customers intact. Use the updates as an opportunity to broadcast your message to your existing audience and to new buyers.

Tie your app in to trend and news. These are some trend ideas to help you get your thought process moving: Going green, Eating healthy, National Integration, fashion, education, home decor & Design.

Tie your app in to into Seasons and Holidays. Develop  seasonal apps which will have a good  sales during that particular season / festival and after wards, the sales may drop. One strategy is to create multiple apps for different holidays so you are focusing on selling apps all year long. Seasonal apps can do better because a season can last for a number of months.

Marketing is not a single event but a series of events that persuade the buyer to take a look at your app and then buy it. Rather than looking at doing a single press release, look for opportunities to make multiple announcements to keep your app in front of your market.

When you write your content for your website, your goal is to get visitors to learn about your app and want to click the “Buy Now” button that takes them over to the App Store and make them buy.  Your product website should be similar in look and feel to the app store product page. A carryover between the two sites will help build buyer confidence in your app and that you are serious about your business. All content on your website should express, convey, and highlight your unique message leaving no doubt in the minds of your customers as to the key values of your app.

These are important points to keep in mind, while making a website:-

Your content should quickly describe your app at the top of the page.
Your web content should be as entertaining as possible. Be sure to have a gallery of pictures showcasing your app.
The website should inform your visitor as to what your app can do.
You must educate your visitor with FAQ’s and videos. Always have a YouTube video / tutorial demonstrating your app.
Use highlighted keywords. (Hypertext links serve as one form of highlighting; typeface variations and color are others.)
Create meaningful subheadings (not “clever” ones).
Use bulleted lists just like on the App Store
Write short paragraphs. (Your readers will skip over any additional ideas if they are not caught by the first few words in the paragraph.)
Use the inverted pyramid style, starting with the conclusion first.
Descriptive words such as easy fun, fast and exciting are common terms used in searches. Include those in key words
Add a “Like it” or “Rate it” button and ”tell a friend” button.
Send out an email or post an ad on your website that you are looking for early testers of your app.  You can offer them a free version of your app or some other small gifts
Keep your website updated frequently with the latest features, tips, and promotions.
Always have your “Buy Now” or “Download App Now” button prominently displayed on your home page,  paid version and Lite version  buttons should be there.
Create a structured survey form on your website through a service such as http://surveymonkey.com
Add a form to have email updates.
• Page should target the correct audience. For eg;- if the app is for kids, page back ground etc should be for kids.

A preponderance of good reviews makes potential buyers feel good about their  purchase. A preponderance of bad reviews is a cause for concern in buyers’ minds,  and some will be inclined to look elsewhere for a similar app without the poor reviews.

If an app does not show any reviews, it means one of two things: either the app has just been posted (or an update has just been released) and it’s too early for any reviews to be posted, or the app has languished with no buyers  and has not received any reviews. An app that is selling extremely well will generally have many reviews (in the hundreds or sometimes thousands).

If you don’t have any reviews yet, you can use some of your free App Store promotion codes to give to friends to download your app and post a review for you. Ask  them to give an honest assessment of the app and post some credible comments.  If  you’ve written a great app, you will get some great comments.

Glowing reviews that go over the top to point out how good the app is are suspect. A lot of readers can  tell if they are authentic.

Obviously, having some customer reviews is better than none. But sometimes you have to get things moving along, and having a few family members and friends comment on your app can be helpful as long as they have  used the app and are completely honest in their comments.